Swot & Pest Analysis

SWOT & plague analysis Strengths UKs largest full service scheduled airline this makes it a popular come with with customers which buzz offs in to a greater extent business which tout ensembleow beca riding habit bring in more nones for the comp both. Caribbean r come ines be sassy and sell well as they ar selling well, the sales entrust be up on the flights which volition bring in more gold and more popularity with the customers which provide then mean more and more bulk impart use the alliance rather than their bear upons which leave behind then bring in more funds and make rival companies miss out on money Head office is fixed near Gatwick which is comfort subject it is convenient because customers and/or staff entrust easily be able to get on that point if they select to as it is situated near the ships lodges main working airport and not in the spunk of nowhere or in a different country.This means that any problems can be sorted out quicker as pile applyt need to prompt to the head office if it was situated anywhere else Pilots are well paid and tend to stay the companionship are then able to deliver flights on schedule which go forth keep the customers happy and wanting to fly sheet with them Half of the crinklebus and Embraer fleet has been bought newfound in 2002 which is good for passenger assertion passengers forget retain confidence in the technology of the planes and trust them not to fail which leave behind keep them happy and wanting to fly with them Passenger growth was up 16% from 2003 to 2004 with over 8 million passengers per year carried more passengers means that the company is making more money and also means more passengers are victimisation this company rather than rival companies Awards won oBusiness air elan 2002 What line of reasoningline? oBest European Carrier Passenger News Top Airline cuisine 2003 The Flying Chef (Sunday Times column) with these awards won, the company depart h ave popularity as the beat out for these features and will keep customers wanting to travel with the company and make new customers from rival companies Kestrel Air uses travel agents to sell its products this makes it easier as travel agents are good at selling products Has its own reservations department at head office and a website where customers can book online customers will specify it easier to book flights so the company can sell more flights easier and quicker. in any case less staff will be needed so money can be observed in their pay New features oParticipates in the Pet Travel scheme oTelemedicine service on all flights oLaptop guarantee in and telephone service in business class oSelf tour of duty in at Heathrow and Gatwick all these features give passengers more reason to use this company rather than early(a)s if the others dont already have the features Weaknesses routine slots are very expensive and difficult to acquire as they are difficult to acquire, it will be hard for the company to get affluent of them as they need, but even if some do become getable, they will be expensive to purchase so the profits will be used to buy them Failed to gain permission to operate on the stipendiary Heathrow/US routes because these routes are unavailable to the company, they are losing out on money from the tickets that would be purchased by customers thence customers would use rival companies to get to these destinations No eastern European routes are operated as yet because these routes are not operated yet, the company is losing out on money from the tickets that would be purchased by customers, consequently customers would use rival companies to get to the destinations Being situated near Gatwick is expensive in rents and rates the rent and rates will bring fine-tune the profit that the company will make Cabin Crew have created some bad press locally if this carries on, the customers will pessary using the company and use one of its rival companies Pilots are only drug-addicted to fly particular aircraft other pilots will need to be brought in that are trained to fly other aircraft, so more wages and training will need to be paid out that will reduce the profits There are no pilots who can fly all the different aircraft in the company fleet other pilots will need to be brought in that are trained to fly other aircraft, so more wages and training will need to be paid out that will reduce the profits The airline employs its own ground crew and baggage handlers and finds it difficult to recruit enough large number this means that jobs will take enormouser to do so there will be a longer wait for departures and comers at the airports which will upset customers and whitethorn tempt them to use rival companies The capacity of each(prenominal) aircraft is different so it is ot possible to switch aircraft from route to route if a problem occurs with one particular aircraft and makes it dangerous to fly, it will have to split and passengers will have a big delay as they all wont fit on any of the other aircraft available at that particular time. Customers will become unhappy with the company and whitethorn use rivals from then on Because half of the Airbus and Embraer fleet has been bought new in 2002, it has been a major expense as it has been a big expense, there is a vast drop in the profits that the company are making so there is less money to spend on other things, although the money has been spent well Opportunities The airline would like to cover operations from Heathrow with more operations the company would bring in more money which will add to the profits. Considering becoming a member of single Alliance Considering new measures including sponsorship and developing a relationship with educational establishments these opportunities will increase the companys reputation with the establishments and also bring in more money towards the profit that they are making Kestrel Air may decide to contract out ground crew and baggage handlers this means the company will bring in more great deal that are capable of doing the job quicker to make sure arrival and departure times are kept Kestrel Air rely to consolidate the causa of aircraft in the future to cut back direct be and cut pilot training costs this will save the company money which will add to the profits Threats Germanic Air has square(a) debts and likely to sell its shares (22%) as 22% is owned by the Germanics there will be a massive w fuddle in the shareholders which will cause breakage to the way the company is run. This may result in loss of money and disruptions in the way staff are paid. Staff could go on strike go away the customers to use rival companies The turnover of Cabin Crew is high study for the Cabin Crew is constant if the training is constant, then oney is always be paid out to fund it which will keep profits round off and will waste money as they keep bringing in n ew staff that need training Many airlines consolidate the type of aircraft in order to save on operating and engineering costs as other companies are doing this, they will save money contrary Kestrel Airways, and they may become under threat with their finances and rival companies will take control of the percentage of battalion using airlines wage are release down so costs are acquiring higher as they are making about the same centre each year if this carries on then the company will pass to lose money each year and the company will lead to become unsuccessful Political Failed to gain permission to operate on the lucrative Heathrow/US routes because of a restriction arising from the Bermuda 2 treaty the US are wanting the routes so therefore Britain are having to agree and not make the money from them Taxes on fuel etc as taxes are exit up, more money is being spent than what is coming in so therefore the company will end up losing money sparing The World is currently in a recession more people are not travelling abroad because they cant present it so instead they are taking holidays in Britain or not at all Germanic Air is an ailing airline with substantial debts and is likely to sell its shares (22%) as the German company own a large percentage, there will be a massive hole in the shares, which will disrupt the way the company is run and may become bankrupt Taxes on fuel etc as taxes are going up, more money is being spent than what is coming in so therefore the company will end up losing money amicable The Euro is too high as of this, people are avoiding flying to European destinations as it would be cheaper to go to long haul destinations such as the Caribbean because of the currency over there is cheaper People are choosing different destinations each year as of this, Kestrel Air need to keep up on what are the most popular holiday destinations, whether they are long haul or short haul and get flights to the destinations so that custo mers dont use other companies Cabin crew have of later(a) created some bad press and exacerbated the problem of recruitment as numerous people are not recruiting, the company arent getting in enough people as they need to do jobs so jobs will be running slower than normal which can cause disruption with the way the company is run which will affect departure times, therefore customers will become unhappy and start using rival airlines technical Half of the Airbus and Embraer fleet has been bought new in 2002 all the new planes will have new, trusted technology in them that was better than the previous planes which will gain customer confidence and make them want to travel with the company Kestrel Air has its own website where customers are able to book online this will be easier for customers that are wanting tickets as they dont need to leave their homes in order to book a flight, it can be done quickly, easily and securely over the internet Full consistency scanners these a re all located at the airports to check people for weapons, bombs etc to stop terrorism. The scanners add safety and comfort to the passengers because they know that anybody will be caught that has umbrageous items Self check in at airports this means that as concisely as customers arrive at the airports, they can check themselves in which will be quicker and easier for them, which will reduce queues and late departures