Global Markets Assignment Example | Topics and Well Written Essays - 4250 words

Global Markets - Assignment Example tional culture ,its prime emphasis in its overall mission and the anti trust troubles of Microsoft in established markets as the reason for its move to new international markets ; the paper goes on to examine the concept of globalization and the reaction to economic policies pursued in last decade in order to further the process of globalization and lessons for Microsoft initiative in Russia from such reaction to globalization policies of last decade. Finally the paper suggests how a Microsoft R&D initiative in the form of an FDI may turn to be successful international marketing effort in Russia. Microsoft -A corporate profile and Organizational culture "Microsoft is the global leader in software, services and solutions. It was founded in 1975 by William H. Gates III, better known as Bill Gates. In the fiscal year ending 30 June 2006, Microsoft employed 71,553 people and had net revenues of $44.28 billion. Microsoft operates from 9.9 million sq. ft. of office space all over the world. With headquarters in Redmond, WA, USA, it has subsidiaries in 104 countries and operation centers in Dublin, Ireland; Humacao, Puerto Rico, USA; Reno, Nevada, USA and Singapore". (Profile, 2006)Microsoft's history is full of important milestones. Some of the important dates in Microsoft's history can be listed as follows: on 25 June 1981 Microsoft was incorporated ; on 12 August 1981, IBM introduced its personal computer with Microsoft's 16-bit operating system, MS-DOS 1.0 ; on 13 March 1986: Microsoft's stock went public ;on 22 May 1990 Microsoft launched Windows 3.0; on 25 June 1998 Microsoft launched Windows 98;on 22 June 2000: Bill Gates and Steve Ballmer outline Microsoft's .NET strategy for Web services ; on 31 May 31, 2001: Microsoft launched Office XP ;... The paper begins with looking at Microsoft corporate profile, organizational culture ,its prime emphasis in its overall mission and the anti trust troubles of Microsoft in established markets as the reason for its move to new international markets ; the paper goes on to examine the concept of globalization and the reaction to economic policies pursued in last decade in order to further the process of globalization and lessons for Microsoft initiative in Russia from such reaction to globalization policies of last decade. Finally the paper suggests how a Microsoft R&D initiative in the form of an FDI may turn to be successful international marketing effort in Russia. This essay makes a conclusion that Microsoft would do well to remember that Russians possess excellent technical education, understanding of networks and, programming knowledge. It would be an ideal human resource strategy to recruit out of such a talented pool which even had tenacity to hack US software in 1980 so as to make Russian programmes work. As of today Russia has many skilled people but only a few jobs for them. Such unemployed talent is involved in social evils like hacking for earning money and name. Moreover hacking operates in gangs, groups and clubs which are well organized and have basis in social communal system of organization. Such groups have often been persecuted for global level hacking. Microsoft should ideally convert its policy of community work for Russian reality to wean away such talent. Russians have strong desire for Internet access, but find it to be an expensive affair.

A summery of Blue ocean strategy book Essay Example | Topics and Well Written Essays - 1000 words

A summery of Blue ocean strategy book - Essay Example If one has to compete with other industries, they will have to suffer losses and campaigns that could drain them or turn their survival mode on. The book consists of five parts which describe in detail the processes of excelling in business and forming new strategies. The starting section outlines the most important parts of the blue ocean strategy and the importance of forming a low costing evaluation. It derives the concept of ‘value innovation’ in which it is essential and vital to come up with something different than others to that the attention and worth of the product increases despite the cost which it is at – even though the cost should be low so that the product isn’t extremely expensive. The market is always up for something different at not a very high price because then everyone is bound to give it a try. And with the population around in billions, creating a small fortune won’t be that hard. The second part entails how the blue ocean strategy was created. The first principal is to come up with something of which there should be no competition so that the market space is open and unchallenged. It tells to focus on the bigger picture, to dream big and not to just settle for small profits because that is how good business is done. The risk is always there of course but the blue ocean strategy helps in forming the courage to take that risk, especially if there is enough confidence in the idea or the product. The risk that comes up with business is the third part. The scheme and plan with which a strategy is formed has to follow the six principles first. They are good in ensuring an effective and a relatively safe way to start a business. First things first, the formulated plan has to make sense to everyone. Then there are the customers who will not buy the product that have to be unlocked by the three tiers. Following is to know what market is friendly and to make

Monna Giovanni and Wife of Bath Essay Example for Free

Monna Giovanni and Wife of Bath Essay The personas crafted by Boccaccio and Chaucer are different. Chaucer’s Wife of Bath receives its recognition from her smart characterization that portrays her as unconventional and eccentric woman with certain strident elements whereas Boccaccio’s Monna is described as a creature of elegance and of high moral stature. Both these women are manifestation of two different faces and facets of the same age. One manifestation of the age is conventional i. e. Monna Giovanni who is utterly loyal and faithful whereas other illustration is unconventional that does take into consideration the conformist norms and values of the contemporary era. Both Wife of Bath and Monna Giovanni hail from higher social stratum. Wife of Bath’s attitude toward men is domineering and she advises other women to do so. She considers them lecherous and mean due to their indifferent attitude toward women. She refers to them as suspicious and lusty-fellows. (234-378) Her own attitude toward men is paradoxical. She is offensive toward them and considers it a good practice to get best out of men. But she expects patience from men in anger and urges them to emulate the well-known tolerance of Job. She expects fidelity from them e. g. she hates the infidelity of her fourth husband but never assure them her own fidelity. In contrast to Wife of Bath’s thoughts toward men, Monna’s attitude toward men is in conformity with the socio-cultural standards. Wife of Bath is does not behave in conformity with the social norms and traditions of the contemporary era. She does not meet the expectations of proper manners of a wife. She married to three aged but well-off husbands in her youth and inherited their wealth. She is of dominant nature and tried to override her fourth husband who was of her age. She had a bad experience with her fifth husband. All of them are now dead but Wife’s hopes are alive to marry anew. Through the summary of her married life (459-462), Chaucer portrays her as clever and selfish woman who unlike the common woman of her age does not marry due to matrimonial and ethical purposes but it was her materialistic desires that make her to marry old husbands. But again her attitude toward marriage is paradoxical as she loves her fifth and last husband due to his expertise in sexual relationship. Wife of Bath has had extramarital relationships as well (lines 461, 467, 476). Unlike Wife of Bath, Monna Giovanni is an epitome of chastity and virtuous. She did not notice the temptations of sentiments and paid no heed to the instigations of her lovers. Boccaccio says in this regard; â€Å"However the lady, no less virtuous than fair, cared not a jot for what he (Federigo) did for her sake, nor yet for him. † She marries and remains faithful to her husband till his death. Furthermore, Wife of Bath takes love and marriage in term of economic benefits and thus equalizes it to prostitution. She uses the economic terminology to denote to the marriage and matrimonial relationships. In contrast to Wife of Bath, Monna considers marriage socio-cultural obligations and takes pride in matrimonial bliss. Her faithfulness to her husband is a result of matrimonial accord. After her husband’s death, she does not usurp his inheritance but forward it to their only son. The only similarity between these characters is their stylish and trendy life. Wife of Bath is a fashionable lady adorned with the grace of the contemporary costumes and ornaments. But Chaucer provides certain references where she seems over-dressed. Monna Giovanni was â€Å"in her day held rank among the fairest and most elegant ladies of Florence†. But we do not find her snobbish and over-dressed. There is a feeling of superficiality about the Wife whereas Monna’s character carries elegance and grace with it.

Flappers in the 1920s

Flappers in the 1920s Arguably, the flappers of the 1920s were kind of a beginning of another change in the life of women. There was a surplus of women in Britain; this was caused by the loss of many men to the war. In this era women was done with their old way of lifestyle. They went for more beauty modern things and ditched what they believed to be a conservative way of life. They changed the way of clothing, styles of their dresses as well as their hairstyle. Change in life is believed to be very important, at the begging of change most people see it as being negative. This is because they are used to the old things they use to see. It takes time in a conservatism world for change to be effective and have impact on the people (Sagert 6). What is in the mind of many people is how the flappers in the 1920s was an important factor in the revolution of women way of living and lifestyle, furthermore does the flappers way of life have an impact on the lifestyle of the contemporary women. The term flapper didnt exist until after the First World War. The roaring twenties discovered that there were many changes. The women at that moment voted hence they had a new feeling of independence and lots of feminism ideas developed. The fight to prohibition of this triggered the flappers to fight for their freedom (Perrett 65). It came up for the first time in Great Britain. In this region it was used to bring out the characteristics of a generation of young girls. Many authors gave different descriptions to the flappers to some they viewed it as an expensive and lovely lifestyle. It was associated with girls about nineteen. Fashion of high quality was seen to only be for the rich women. The flappers dresses were simple and less sophisticated hence it was easier to produce them. Since then different definition and description of flappers have been used. Flappers opened doors to good things that were to come to the world of women. Women started exploration of the field of art tha t was untouched. Cultural practices and social norms changed. The fields to be explored by the flappers include completely new opinions, the dress code, the attitudes of individuals and the actions of women in society. The all scenario of flappers opened the eyes of women to make a wonderful new world where they would express themselves in public without any fear. The behaviors of flappers were viewed to be outlandish at that moment. The roles of women in society changed to a different direction in which women had the freedom to choose what they wanted and did things at will. The flappers possessed different characters, they were young girls of approximately nineteen of age .They went to jazz clubs; this was because the flappers had good taste on jazz music and dance(Perrett 80). During the night clubs the flappers danced in a provocative manner they were trying to break the chains of conservatism and been put in a cage by men. The flappers had powers to choose freely they dated in freestyle many; there were no conditions to dating. They dated different men without discriminating them. The women of this type were given a clear description on their general behaviors, many saw them as been risk takers and adventurous. The flappers way of looking was so different as compared to women in the past Sex was just like any other casual activities. Wome n in this group were heavy drinkers of alcohol, as this they did during the prohibition time. During drinking time they accompanied with smoking of cigarettes and also using cocaine. In 1920s this women also stated riding bicycles, furthermore they drove in cars. All this behavior was not accessible to the women in the past. Flappers also entered into petting; therefore they attended more petting parties. In some cases they carried out the petting at the back seat of their cars. The game became very popular than in the past. It started becoming more and interesting to pet. Flappers changed their duties, they were no longer the women who stayed indoors the way there predecessors did. They began to move away from home and face the world. They pursued lots of challenges to the past roles of women in the society. They believed that women had been oppressed and it was high time women fought for their rights in the society. The flappers pushed for the women rights as well as their voting rights. With time flappers were a big threat to the Victorian traditional duties. The gender roles included devotion to an empty life with no fun, working hard yet in the long run they achieve very little and finally follow religious believes. According to a flapper that was not the way to go. They were against rigid ideas whi ch oppressed women and d old activities. They pushed for freedom to choose what an individual wants and also to embrace consumerism. They were alway in war with the old and primitive way of life. The fight beard fruits, women were a lot to vote in the US in 1920. In the world that we live in, appearance is an important factor in describing an individual. In rhetoric way appearance is perceived to have a meaning. In most cases appearance is not the reality. Flappers in the 1920s changed their looks; they made themselves unique by introducing their new style. Before 1920s women were characterized with long hair, furthermore they had long gowns. Flappers decided to introduce a boyish look, they did this by cutting their hair short which only bobbed(Steele 340).They seemed to like their legs so much, therefore they showed their legs by putting on very short skirts they did this especially during dancing. Makeup was want they knew best. They used a lot of makeup. The makeup on the eyes and lips gave a clear distinction between flappers and the rest of the women. The flappers also had accessories in there wardrobe this included newsboy caps, necklaces and horn-rimmed glasses. The high heels shoes also were introduced into the fashion; this went han d in hand with the short skirts. They matched well and they were too provocative especially during dancing (Sagert 8). The all issue of appearance that people associated to flappers did find its way into the public until 1926.Despite all the barriers and challenges that flappers faced on their appearance, they still looked very beautiful. Respectable women started dressing and appearing like flappers in public. The stockings became a fashion of the day, this was hot fashion in the 1920s, and the embroidery was around the ankles and also up to the knees. The flappers changed from black stockings to stocks that had patterns on it. On their foot were cossy boots and the gladiator sandals. Lingerie also changed in the 1920s, they rejected corsets and went for the step-in panties. Flappers wore bodices so that during dance there chest remained hold. To make their hips soft flappers and good looking, they wore very soft corsets; this helped them in their appearance. The clothing made them look straight up (Steele 343). Symington side lacer was introduced and became the other of the day. Other women could not stand the way the flappers chest appeared. They went for the same. All this changes in the world of women happened when there was economic growth and prosperity. The roaring twenties was a good time for changes. At this era there was a very huge growth in the market of consumer goods. The economy of US adapted so fast after the war. The economy bloomed and peace also prevailed, some sectors which were stagnant were not of importance to the flappers (Baldwin 13). The soldiers returned from the war with lots of wages and new goodies. The writers also in the United States populated the flappers lifestyle, people started to view flappers in a different perspective, some of the characteriscts given included how attractive it was, reckless and d also independence. The flappers had their own way of referring g to things that they come across. For example; alcohol, marriage and sex.The all slang scenario is believed to having been started by the flappers. For example flappers referred marriage as a handcuff. Most of their slang was reference to what they liked most and what they hate. In the US today some of these words are still in use.Infact most of the terminologies found its way to American Engilish.In addition the slang scenario have been used by gangsters to eliminate strangers from understanding what they are talking about. The flappers in most cases insisted in driving cars, cars at that moment were moving fast and it was too risk. This was what flappers wanted. The flippers life was not to last for long at that era. Some of the characters and appearance of flappers became respectable in the community. The old and young were into the culture and behavior of flappers. Women continued to cut off their hair. In late 1920s the world faced difficult moments in the economy. The markets went to great depression, flappers were not exceptional. Life had to be adjusted to fit the economic crisis. Despite all this difficulties the changes that had been developed by flippers remained (Page 508). As the lifestyle of a flipper was very expensive and luxurious, the situation left no option for them in the times of depression, the best option was to leave the expensive lifestyle. They believed that there was a new generation of women. This generation was characterized by new and modern things. In conclusion the flapper despite its downfall it did not completely disappear. In the contemporary world we can clearly say that the characters, culture and the lifestyle of o flapper still exist. Today women are still in the race of fighting for their rights. This includes social, political and economic rights. They want their freedom, women activists are everywhere in the world.Nowdays women enjoy the same rights that men enjoy. When it comes to the rule of law there is no discrimination in terms of gender. The contemporary women in most of the countries have rights to vote for anyone of their choice, furthermore they can also be voted for. Women are good drivers, they are free to own cars of there choice,drive at any speed so long as it is within the speed limit recommended by the law. In the workplace women go for same posts just like men. In the field of politics too women are the big players, in some countries there are women presidents. The flappers used cosmetics to make her self beauty, currently women use different types of cosmetics to bring up there beauty. The clothes have even become shorter and sophisticated. Dating is all casual, women want to enjoy their freedom in a relationship, and furthermore sex is that casual too. All this changes that we see now was fought for in 1920s by the flapper. She worked to change the stereotype and rhetoric typical view of women. What she worked for were women to feel the sweetness of freedom they had never experienced in the past. All what she fought for opened doors for all the changes that todays woman is enjoying. Change is always inevitable and continuous; therefore our society will never stop changing. There is a continuous battle between the old cultures and modern cultures. The society should always be ready to accept change. Just like the way technology changes, human beings should welcome change, analyse then choose between good and bad. What is new and superior today, by the next day it will be old and inferior.

We Still Need Affirmative Action Essay -- Argumentative Persuasive Top

We Still Need Affirmative Action You are a New York City taxicab driver, a very dangerous profession in our society. A young African American male hails you late at night. You observe the male's clothing and decide that this may be trouble. Despite your obligation to pick him up, you drive on. Was your decision to racially discriminate a significant one? Dinesh D' Souza, a former editor of The university newspaper, does not seem to think so. In his recent visit to the campus and in a debate over affirmative action, D'Souza asserted that racism, although it may still exist, is no longer holding back the African American community and is not a justification for affirmative action. As D'Souza writes in his book, The End of Racism, "Racism undoubtedly exists, but it no longer has the power to thwart blacks or any other grouping achieving their economic, political, and social aspirations. It cannot be denied that African Americans suffer the slights in terms of taxi drivers who pass them by, pedestrians who treat them as a security risk, banks that are reluctant to invest in black neighborhoods, and other forms of continued discrimination." Mr. D'Souza, although he may not realize it, has pinpointed the importance that race still plays in our society. Race matters. It matters to the taxicab driver who sees a young black male as a mugger; to the cop who assumes that a black male in a nice car is the likely perpetrator of a crime; to the shopkeeper who follows the minority around the store. These are not minor inconveniences. These are barriers to opportunity. Mr. D'Souza argues that the taxicab driver who drives away is playing the odds in his favor. Why? Because the taxicab driver has incomplete information. The cabbie i... ...ight choose not to question a number of things. D'Souza does not realize the fundamental truth of his own conclusions; that his life experiences were essential to his perspective. We, the students of univeristy, are here to learn. The pedagogical framework that is the college learning environment is principally built on the intellectual and social interactions of the student body. We learn from each other. We learn when what we believe based on our experience conflicts with the perspective of another. We learn when those who have been treated differently question our assumptions. In this learning, in the classroom and outside, race matters. Experience is fundamentally altered by race. In an academic community that looks to learn, diversity of race is essential. Dinesh D'Souza is wrong: race still matters. There is still justification for affirmative action.

Rebutting Arguments to Legalize Euthanasia or Assisted Suicide Essay

Rebutting Arguments to Legalize Euthanasia or Assisted Suicide      Ã‚   This essay focuses on several of the most common arguments in favor of the legalization of euthanasia or assisted suicide - and rebuts them. The language is simple, or, as they say, in layman's terms so as to be easily understandable. The sources are from professional journals, internet websites, and news outlets.    The first common argument favoring euthanasia or assisted suicide is this: "Since euthanasia and assisted suicide take place anyway, isn't it better to legalize them so they'll be practiced under careful guidelines and so that doctors will have to report these activities?" That sounds good but it doesn't work. Physicians who do not follow the "guidelines" will not report and, even when a physician does report information, there is no way to know if it is accurate or complete. For example, the Oregon law requires the Oregon Health Division (OHD) to collect information and publish an annual statistical report about assisted suicide deaths.(Oregon) However, the law contains no penalties for health care providers who fail to report information to the OHD. Moreover, the OHD has no regulatory authority or resources to ensure submission of information to its office.(Prager) Thus, all information contained in the OHD's official reports is that which has been provided by the physicians who pr escribed the lethal drugs and only that which the physicians choose to provide.    The OHD even admitted that reporting physicians may have fabricated their versions of the circumstances surrounding the prescriptions written for patients. "For that matter, the entire account could have been a cock-and-bull story. We assume, however, that physicians wer... ...19, conducted by Hebert Research, October 31, 1991, and within one week following the November 5, 1991 vote. Five days before the vote only 9.7 percent of those opposing the measure cited religious reasons for their opposition. Following the measure's defeat, individuals who had previously indicated support for Initiative 119 were again surveyed. Of these previous supporters, 15 percent subsequently opposed the initiative. Religious reasons accounted for only 6.1 percent of this eventual opposition.    Transcript from audio tape of "On Target," WVON Radio (Chicago). Debate between Rita Marker and T. Patrick Hill, September 26, 1993.    Van der Wal,G. P. J. van der Maas, J. M. Bosma, et al., "Evaluation of the notification procedure for physician-assisted deaths in the Netherlands," 335 New England Journal of Medicine (November 28, 1996), p. 1706.

Online gambling and social responsibility Essay

The Gaming Industry does not escape as any other industry in acting responsibly and being sensible to the society in which it operates. Since the early 50s and 60s when the gaming industry was targeted and tagged as one controlled by criminals, and as cited earlier in this paper, the industry has been regulated constantly to prevent customers to be the target and profit and limit the expansion of the gambling criminal activities. But with the constant regulatory eye of the government, how can’t the gaming industry act as any other where the main purpose of business activity is the creation of profits? In an attempt to portray the main and traditional intention of a business, Cavico explains that a corporation main purpose in our society is the profitable production and distribution of goods and services (Cavico, 2009). In fact, that is how corporations invest money in a business opportunity to create profits, and gradually based on the market and business condition, look for an expansion of their operations in the search for more opportunities and profits. The online gaming industry, domestic or international, has this intent as their main purpose of existence. Exploring the social responsible side of corporations, John Bussey in a Wall Street Journal article, introduces a justification why companies would benefit from adopting the social responsible side, by mentioning Starbucks’s CEO, Howard Schultz in promoting corporate social responsibility in companies. Also, the article also compares Mr. Schultz’s viewpoint with Milton Friedman’s position. Mr. Friedman said that â€Å"there is one and only one social responsibility of business to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game. † However, Mr. Schultz’s corporate social responsible movement states in contrast that â€Å"companies that hold on to the old-school, singular view of limiting their responsibilities to making a profit will not only discover it is a shallow goal, but an unsustainable one,† and added that â€Å"values increasingly drive consumer and employee loyalties. Money and talent will follow those companies whose values are compatible. â€Å"(Bussey, 2011). With this context in mind, Milton Friedman, in a New York Times article, explains eloquently the role of government and elected representatives are the ones providing all rules, regulations and environment necessary for a responsible and welfare of the society, and concludes that by political principle, this is the main domain of government and not corporations (Friedman, 1970). Thus, how can the Online Gaming industry take advantage of the gambling status quo and be socially responsible, improve acceptance of society, and in return expands their business activities online? The gaming industry has been limited to ground operations based primarily on the fact that they have already impacted vulnerable customers in our society. Several aspects such as financial instability, emotional and psychological impact, and addiction to both gambling and internet use, are the negative factors to consider in the public forum and discussion for internet gambling acceptance in our society (Griffits, 2002). Many medical studies revealed how customers are socially, psychologically and economically impacted by the persistent side effects of online gaming and what how the medical community defines this type of addiction risk as pathological gambling (Harvard Health, 2004). Pathological gambling as disorder presents in addicts preoccupation of past, present and future, need to increase wagers, repeated unsuccessful efforts to stop or cut back, escape from every day problems, restlessness, committing illegal acts to finance gambling, lying, losing or jeopardizing careers or family relationships, and/or requesting gifts or loans to pay gambling debts (Harvard Health, 2004). With this context, gambling customers are exposed to either initiate these behaviors, continue with their present trends, or making them worse in the future without adequate education and/or professional counseling. To make matters worse, the technology diversification found on intelligent mobile devices such as intelligent phones and tablets, besides computers at home, are an open channel for many individuals to internet gambling (Griffits, 2002). With the recent trend of extensively social networks use, the elevated impact of texting or posting comments anytime and anywhere, and the serious accidents seen in recent years, lawmakers will see very difficult to work with both sides: either advocating the main purpose of online gambling on the merely entertainment business grounds, and thereforerelaxing their current   limitations and prohibition, or to promote the prohibition of the such business operation medium. Still in this background, the recent mobile technology diversification and the potential increase of compulsive behaviors mentioned above, will make matter worse to build a positive case for this industry. In response to create awareness among operators, regulators and the public of the potential problem that internet gambling represents, the National Council on Problem Gaming, an organization founded in 1972 as a non-partisan, non-profit organization that is neutral on legalized gambling, advocates for programs and services to assist problem gamblers and their families, published in April 2012 an Internet Responsible Gaming Standards. The document available at ncpgambling. org shows a summary of recommendations to nationally advocate programs and services to help problem gamblers and their families (National Council 2012). The NCPG is one of the many initiatives found domestically to provide support to Internet gambling addicts and promote awareness. Other organizations such as the Gamblers Anonymous (gamblersanonymous. org) and National Center for Responsible Gaming (ncrg. org) are among non-profit organizations dedicated to assist, advocate and promote responsible gaming practices and the development of effective prevention and treatment strategies for gambling disorders among all legislators, regulators, researchers, treatment professionals, industry representatives and informed citizens. On the consumer side, and according to the American Gaming Association (AGA) website, while current U. S. laws prevent the use of betting on online sites which are mostly based overseas, American consumers feel that both technology and times have changed, and the internet gambling option is something that should be passed by congress. Presently, consumers are exposed to either prosecution by federal authorities, or to the mercy of overseas gaming companies out of the jurisdiction of U. S.authorities, making this more difficult and risky (AGA 2012). Viewing the aspect of social responsibility from a different angle, other industries found beneficial exploring and integrating the corporate social responsibility (CSR) aspect to the point that is now incorporated as part of the daily business activities. The interest and move for being a CSR company follows, as Cavico states, that a corporation cannot sustain economic viability in an even, unstable and deteriorating society. In some examples portrayed by Cavico, Google efforts to combat poverty, Starbucks assisting growers in developing countries, and Microsoft supporting the fight to obesity among employees, are some examples of the efforts companies employed to be more appealing to the cause of social responsibility (Cavico 2009). Being attractive has two other focuses. Number one, gain better public image with society and consumers, and number two, improve attraction to investors who are looking for environmentally responsible companies. For example, Starbucks customers are more sympathetic to consume coffee knowing that it comes from a fair certified grower. At the same time, Starbucks improves and changes the marketing strategy, makes themselves more appealing to socially minded investors (Cavico, 2009). Within the same context used by other companies, currently gambling corporations follow the same concept of the CSR entity with the assistance of the American Gaming Association (AGA, americangaming. org). Each company that is listed under the AGA website lists their own efforts to be more socially responsible providing programs at employee levels, support the National Council for Responsible Gambling and promote responsible gambling through websites. However, each one follows in this respect the same rhetoric of cooperating or supporting an organization, but there are no references to case studies, or links explaining the success in other areas such as schools or universities, or expanding the actual work of being a CSR company that cares about their customers and society, failing to make a stronger case in search of acceptance and informing the society. In contrast, Google provides in their corporate page detailed information for each assisting program the company is involved domestically and internationally. The authors believe that here is where the industry can make a major case and effort to improve their future expansion into the online arena. It is certain that corporations in general are under the scrutiny of two entities. First, society in general who looks for these organizations to be corporate socially responsible, and recognized as major driver providing work opportunities in several areas of the country. Also, divulging that part of their current CSR efforts are producing results by means of improvement in areas of concern such as education, income and health. Second, the company, by promoting their CSR efforts and results, will become more attractive to conscious investors who are looking for CSR companies with excellent CSR results investing their profits in those communities where they operate. Finally, the authors believe that the internet gambling industry has a good opportunity to remove old labels as threats to society by lessening the potential impact in society with addiction and other illegal activities related, and to build and expand their CSR plans to move into the direction other companies enjoy with the public opinion. This industry has the capacity and capability to deliver a strong case that online gaming is another entertainment activity, and that it will act socially responsible, not only giving back to their communities, but also operating in thorough and healthy regulatory environment. Most importantly, the industry can take advantage that the 21st century American society is more open to accept the industry if it displays results back in the search of a case for their future domestic online service. References Cavico, Frank J. , and Bahaudin G. Mujtaba.Business Ethics: The Moral Foundation of Effective Leadership, Management, and Entrepreneurship. New York, NY: Pearson Custom Publishing, 2009. 12, 162-169 Friedman, Milton (1970). The Social Responsibility of Business is to Increase its Profits. New York Times. Retrieved from ttp://www. colorado. edu/studentgroups/libertarians/issues/friedman-soc-resp-business. html. Accessed on 2 September 2012. Bussey, John (October 2011). Are Companies Responsible for Creating Jobs? Wall Street Journal (Online), pp. n/a-n/a. Retrieved from http://online. wsj. com/article/SB10001424052970204505304577001930473006096.html? mod=WSJ_business_LeftSecondHighlights. Accessed on 2 September 2012. Griffits, Mark D. and Parke, Jonathan (2002) The Social Impact of Internet Gambling. Nothingham Trent University, Department of Political Science. Retrieved from http://www. eou. edu/~jdense/griffithsparke. pdf. Accessed on 06 August 2012. Harvard Health Publications, Harvard Mental Health (March 2004). Problem Gambling. Retrieved from http://www. health. harvard. edu/newsweek/Problem_gambling. htm. Accessed on 24 August 2012. National Council on Responsible Gambling (2012). Public Education and Outreach. Retrieved from.