Doctor of Philosophy in Naturology Essay Example for Free

Doctor of Philosophy in Naturology EssayIridology is the scientific compendium of patterns and structures in the iris of the eye, which locates areas, and stages of inflammation throughout the clay. The iris is the portion of the eye showing modify. It reveals body constitution, inherent strengths and weaknesses, health levels, and transitions that take place in a persons body according to their way of life. HOW DID IT ORIGINATE? In the 1800s, a young boy, Ignatz Von Peczely, happened to catch an owl in his garden. The boy clearly saw a char line rising in the owls eye after accidentally breaking its leg during the struggle.He kept the bird until it had regained its health and then observed the style of crocked white lines across the black area in the owls eye. Von Peczely later became a physician and had the opportunity to study the irises of many patients. He grew certain that at that place existed a reflex relationship between tissue changes in the body and iris markin gs and developed the first iris chart, which has been continually researched and revised oer the years. HOW DOES IT play? The complex iris is composed of hundreds of thousands of nerve endings, which are connected by impulses to every tissue of the body through the brain and nervous system.The nerve fibers, or trabecula, respond specifically to tissue and organ conditions with a corresponding physiological reflex manifested in the iris as lesions and color variations. The iris chart, which is the result of many years of clinical observation and intensive research by Dr. Bernard Jensen and others, represents the basic placement of body organs and tissues similar to a map. An accurate iris psychoanalysis is possible by superimposing the chart over an iris image projection, allowing detailed observation of the valuable and reliable data recorded there.WHAT WILL IT SHOW? A complete iris analysis get out show whether a person exhibits a generally good constitution or a poor one, depen ding upon the slow-wittedness of the iris fibers, the patterns, structures, colors and degrees of lightness and darkness in the iris tell if an area of the body is inherently strong or weak. It also reveals the relative post of over-activity, irritation, injury or degeneration of the tissues and organs. Toxic accumulation levels can he observed as well as nutritional and chemical imbalances. WHAT WILL IT non SHOW?Iridology will not show or name a specific disease but provides information about the body tissues, which indicate tendencies toward conditions of disease, ofttimes before symptoms appear. Iridology will not reveal surgery performed under anesthesia as nerve impulses are discontinued. Iridology cannot locate parasites, gallstones, or germ life, but will indicate the presence of inflammation and toxic conditions, which are a refuge for their development. It will not show pregnancy, as that is a normal function of the distaff body HOW CAN IT HELP ME?Iridology is potential ly an integral part of preventive health care. It has the ability to forewarn of approaching difficulties or signs of disease. Iridology can be a powerful tool, allowing one to determine what is transpiring inside the body from a simple, painless, and economical external vantage point. In effect, iridology will reveal how well your body functions. Improper nutrition and lack of exercise undermines the bodys integrity until eventually it becomes unable to reverse damaging toxic conditions through its own natural self-healing mechanisms, becoming tractable to ailments of a chronic nature.Therefore, nutrition and iridology are inseparable in ones pursuit of a healthy way of life and holistic health care program. Iridology helps us understand our weakness so we may strengthen and cleanse our bodies to obtain our maximum health potential. It brings to us an awareness of how to prevent illness, thus allowing us to garner our most precious earthly treasurevibrant physical, mental and spi ritual health Methodology Definition of Iridology According to Medical Dictionary, Iridology is the practice of diagnosing disease by examining the iris of the eye.Although some diseases do affect the eye, iridology is not considered scientific medicine. What is Iridology or Iris Analysis? Iridology is the study of the iris of the eye. Iri and iris come from the Greek name of the goddess of the rainbow, Iris. The Greeks noted eyes come in many, many colors. And logy also comes from the Greek, meaning study of. Literally translated, iridology means the study of the coloration of the eye. The iris reveals changing conditions of every part and organ of the body. Every organ and part of the body is represented in the iris in a well-defined area.In addition, through dissimilar marks, signs, and discoloration in the iris, nature reveals inherited weaknesses and strengths. By means of this art / science, an iridologist (one who studies the coloration and fiber structure of the eye) can t ell an individual his/her inherited and acquired tendencies towards health and disease, his current condition in general, and the state of every organ in particular. Iridology cannot detect a specific disease, but, can tell an individual if they have over or under activity in specific areas of the body.For example, an under-active pancreas might indicate a diabetic condition. What is Iridology all about? The eyeball is normally defined as a globe or sphere, but it is oval and not circular. It is approximately 2. 5cm in diameter, transparent in front. It has three layers (1) Inner nervous layer (2) Middle, vascular, and, (3) outermost fibrous, the layer that supports The choroids or middle vascular coat contains the blood vessels. This vascular coat forms the iris with a central opening known as pupil.The color of the eye is given by the pigmented layer behind the iris. This pigmented layer is largely responsible for the color of eyes that we recognize mainly as blue, brown, gray or mixed . The word iris is derived from Greek root, which means, halo or rainbow. It is believed that iris is associated with rainbow because of its colors. According to Dorlands Illustrated Medical Dictionary, Iridology can be defined as the study of the iris, particularly of its color, markings, changes etc, as associated with disease

Gender and Stereotype in Sitcom Essay Example for Free

G ender and Stereotype in Sitcom EssayIn both situation comedys, Black Books and work force Behaving Badly, comedy is generated and dependant on the deputation of stumps shown through characters. Some follow stereotypes and differents dont, but throughout both sitcoms, this is where the humor comes from, and this is extremely visible in the twain results chosen for each sitcom.In Men Behaving Badly, the two briny characters, Tong and Gary have fixed views on gender and couldnt be closer to the modern day stereotype of a youngish male. They are two men who are lager swilling and football crazy, and even though both in their thirties, adult biography hasnt dawned on either just quite yet. The mise en scene of their flat is very boyish and the pub is dark and dingy. They never change throughout the sitcom and seem extremely content with their laid hazard lifestyles. Much of the humor is generated from this because the middle aged male audience can relate, and wish they were in that situation. The audience will transform their jokes and think of the times when they were probably the same. This behavior also allows them to line up away with much more, for example in this episode neither gets back from the pub until the azoic hours and Gary misses Dorothy specially prepared romantic meal but avoids confrontation.They also both have female companions. Dorothy is Garys on/off girlfriend who is always extremely forgiving, and could be considered as the female stereotype in many aspects. She says she wants a proper relationship, but knows its unlikely with Gary. She cooks him romantic meals and is always working hard to please him. Deborah on the other hand is non in a relationship with Tony, but knows she can use him for a bit of fun whenever she likes. An example is at the end of this episode when she tells him to wait outside for her naked in the shed in the early hours of the morning, for the second time in a matter of weeks. Tony obviously fall for it, with him being the sex crazed stereotypical man that he is portrayed to be, and comedy is generated from this. Deborah on the other hand, is the stereotype of the attractive and sophisticated girl upstairs, the iodin who is definitely most likely to take advantage of men. Women can relate to these characters, with the struggles they go through and the laughs they have mocking their men, and this is how the audience is formed. The whole audience is able-bodied to relate through the portrayal of stereotype in this sitcom, and humor is generated along the way. Men will find the parts played by the men funny, and the women ceremonial occasion vice versa, but it can be viewed by all in confidence that laughs will arise from any episode. The women mock the men, but the men get their own back with their loutish, get away with anything attitudes, and by the end every bingle is satisfied.On the other hand, in Black Books, most of the comedy is generated due to characters deviating fr om their stereotypes. Bernard is the only main character who does not. He is a stereotypical Irishman, who is an incredibly easygoing, drinking smoking lout, whose witty humor generates from him ordering about his only employee and best friend Manny.Manny is the other half to this relationship, and the much more the feminine personality wise. His appearance is of a hippy, and for much of the time he is acting as the forgiving wife to Bernards demanding preserve role. Bernard tells Manny that he hasnt washed his things, and Manny replies politely, I want a herb garden. In their relationship though they both conform to stereotypes, Bernard of the bad husband and Manny of the forgiving wife. Bernard is evermore ungrateful for Mannys effort for example he says after Manny has spent time cooking a meal, What kind of filth is spewing out of your hatch tonight?. Manny is employ to it though, and just ignores his petulance. Bernard also mocks Mannys female ways in saying that, Ill wait u ntil you put your teeth in dear, before speaking to Manny. In the episode watched, much of the comedy derives from this repeated bickering between the two, and contrasting stereotypes. They both eventually go and see a psychiatrist who almost changes roles around, but eventually, as with every episode, the equilibrium is restored by the end, and Mannys subordinate role is re-established.The third main character in the sitcom is Fran, and she is much the glue between the two males as she can relate to both ways of life and confront their problems. She derives greatly from her stereotype though, and acts as an extremely masculine female, smoking and drinking, and is told by her friend she smells. In this crabbed episode Fran even tries to make a menz to her ways by stopping drinking and smoking and taking up yoga, but this vision is not long lived. When her friend Eva and she are together the mise en scene is bright, light and modern, but by the end of the episode she is back as bei ng considered one of the boys in the way. She returns to the dingy bookshop and has the last line in this particular episode, a belch, which sums her up in a way. By the end of the episode the consent of the group is definitely restored, and so are all normal ways of living. Manny and Frans deviations from stereotype are back in place and Bernards was never in doubt.This particular sitcom provides a different type of comedy to Men Behaving Badly in that stereotypes do not have to be adhered to in order to give comedy. A different type of humor is created, whereby the audience is laughing at the characters rather than relating to them. All in all, the humor created by both situation comedies comes back to the portrayal of stereotype, or deviation of it by characters, but Black Books just shows a different edge to how it can depend on the stereotypical representation of gender in situation comedies.

Factors That Influence Traditional Marketing

Factors That Influence conventional MarketingRecently it has been evidenced in near literature that, ICT applications such as hold upflow systems, groupw atomic number 18 systems, e-mail, and learning transfer through with(predicate) net profit and videoconferencing may come diluted some of the conventional market place functions which were engrossd by many marketers in facilitating their mean solar day to day merchandising techniques. This new way of doing caper has some effects to the future market due to the different levels of scientific advancement the community has.In monetary value of implications for global change, the impact of ICT activities would have its tumesce-knitest impact on all overlap development decisions. The trend towards modular designs and the companion platform increase dodging in which a firm designs a common core with different versions for different segments is likely to accelerate.1Principally, merchandise is the science of ch oosing backside markets through market analysis and market segmentation, as well as understanding consumer buying appearance and providing superior client value still pauperisms a ampler discussion.2 The main goal of selling is to get along profit by satisfying customer demands and needs. It is also a strategy that great deal make a business to grow and become powerful.It is the market target which will define the type of marking structure the marketers might choose to adopt. However, there is an ongoing battle betwixt these types of trade such as tralatitious marketing and the marketing which utilizes the advancement of breeding technology in de preconditionining which is better than the other. This being the case there is a need of identifying the advantages and disadvantages of each marketing type.ObjectivesThe main objective of this paper is to examine the impact of ICT on Traditional Marketing and to discuss the prospects and challenges of the changing roles for f uture marketing.MethodologyThe group worked on different materials from the internet, books, journals, interviews and class presentation on marketing and marketing managementConclusionBasing on different presentations, books, papers and some formal and informal interview answers, the authors have come to a conclusion that, the combination of the two ways of marketing may be burning(prenominal) for successful marketing functions in global markets. With wonder to emerging the ICT revolution, internet which is to the highest degreely occasiond as a communication channel it has a large impact in marketing and a strong tool of give-up the ghosting large audience.INTRODUCTIONICT is an acronym that stands for Information and Communication Technology. ICT is used in marketing as a solve of marketing a harvest or portion using the information communication technology channels. ICT marketing being a process of marketing a crop or emolument using the advanced Information communicatio n technology, it utilizes strategies like website creation, search engine optimization (SEO), banner ads, social media, pay-per-click advertising and email marketing.In this process, marketing a brand using digital media is used to help connecting business to their customers. Business activities are conducted via the worldwide web (www) with the aim of attracting new business, retaining current customers and/or business and developing its brand identity.The application of ICT in marketing helped in achieving marketing objectives and the modern marketing concepts which enables marketers to distribute their crossways and increase their customer base and makes it easier for stakeholders to access market and management entropy, share information and to build merchandise partnerships. As a marketing tool ICT has attracted more customers and has influenced marketing decisions due to its easy accessibility and use hence adds value and improved smart set business and r sluiceues. It en ables consumers to collect information as the prices shadow be accessed online.However, marketers need to make creative and innovative use of information employing both technology and intuition to tease out trends and opportunities. Adding on the application of ICT in marketing, Strauss et al (2003)3 suggest that ICT in marketing covers a wide range of IT related applications with three main aims such as one transforming marketing strategies to gain more customer value through more powerful segmentation, targeting, two differentiation and positioning strategies planning and executing the conception, distribution, promotion and pricing of goods, services and three satisfy individual consumer and organizational customers objectives.MarketingMarketing can be said to be the management process through which goods and services move from concept to the customer. It includes the coordination of product, price, place and promotional strategy. Marketing consists of the strategies and tacti cs used to identify, clear and maintain satisfying relationships with customers that result in value for both the customer and the marketer.Marketing is found on thinking around the business in greet of customer needs and their satisfaction and it differs from selling because selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.4light-emitting diode by marketing scholars from several major universities, (name the personauthor who say this.)5 substantiate the development of marketing in large part be motivated by the need to dissect in greater detail relationships and behaviors that existed between traffickers and vendees. In particular, the study of marketing led sellers t o recognize that adopting reliable strategies and tactics could significantly benefit the seller/buyer relationship.Basic Marketing FunctionsMarketing is all about identifying and meeting human and social needs. it is the art which marketers use to understand their customers. on that point are some basic marketing functions highlighted as follows- Market Research and Information Management, Product Management, Market management , Sales management, Physical distribution management and Promotion research.2.0. Overview of Traditional MarketingTraditional marketing utilizes strategies like admit sales, TV, radio, mail, print advertising eg. Magazines, coupon, books, billboards, and promotional materials. A marketer who adopts the traditionalistic method will use the fantastic selling proposition to market a particular product from a particular brand with less number of competitors. However, this adaptation to the marketing plans and strategies end in advertising. The method believe s that, advertising which exposes the product to the world and places it is the best platform to target customer. Traditional marketers understand marketing to be comprised of four mixed facets, known as the Four Ps Price, Product, Placement and Promotion.2.1. Factors that influence the traditional marketingWith selling as the ultimate goal, marketing strategies are influenced by two basic factors firstly is acquisition of customers, second is retention of the acquired customers. So ein truth other strategy that is laid out will focus on these two. A Company has to work closely towards achieving these factors to attain the desired cutting edge over its competitors.Together with the two factors there are also a few other objectives such as creating awareness through information and bringing up of the product, brand-building and accelerating sales which must accompany the utilization of the traditional marketing factors.Traditional marketing encourages person-to-person selling as a most popular marketing strategy. Customers can directly be able to read the product, test it and decide to buy a product or service he has seen. more(prenominal)over, it is a marketing type which is tangible as it twistings hard copy material. There is something to be said about handing a consumer some tangible printed material they can flip through at their leisure.With few advantage of a Traditional Marketing, there is however negative factors that brings changes such as expensive Cost Prohibitive Purchasing advertising for TV, radio or print can be very costly prohibitive to most small businesses. Printing hard copy brochures, business cards and mailers is expensive.When using the traditional mode, it is difficult to track results. It is like throwing things against the wall and hoping they stick. It is tough to track objective quantitative results. This being the case, it is usually requires outside help by using things such as printing materials, buying media and creating r adio advertisements all require hiring outside help, which adds to costs. Lastly, the method forces upon consumers to a product or service, they dont necessarily ask for it.3.0. Over view of the ICTSociety forces have managed to facilitate the creation of the new marketing behavior and opportunities. With the advances in technology, globalization, privatization, retail transformation, customer buying power which brings more close level of production, technological advances, make it easier for the markets to increase efficiency, branding, collect richer information, direct selling and energetic delivery of product.ICT as a means to facilitate eMarketing is concerned with the storage, retrieval, manipulation, transmission or receipt of digital data. Importantly, it is also concerned with the way these different uses can work with each other to achieve a certain objective.3.1. Factors affecting ICT in marketingThe ICT has some advantages and disadvantages in the marketing. Some of th em are that when the marketer use this marketing type, it is easier to measure the results. Data and results are available immediately when needed for decision making. These data can be made using both authoritative data and qualitative results on whether to market certain product or service or not as the data collecting system is accurate and is governed by programmes which are computerized.ICT has the ability to drill down into your demographics to accurately reach your target market. The use of social media and networking allow the marketers to communicate directly with groups or even individual consumers. The ability to build direct relationships with your customers via social media and communities is guaranteed.ICT can facilitate, marketing research, company can facilitate and speed up internal communication, achieve veritable manner of speakings by using the internet to compare sellers price and corrupt materialsWith some few advantages, ICT has some disadvantages such as time consumptions, third caller ability to mismanage posted information, sources of power to run the machines, save the strong and lose the weak,Searching in the web to obtain the product or service required time and space. Consumer is forced to search for a required product in different webs to obtain a brandy needed. With the utilization of time, this mode is not of benefit.There is no reliability and customers interaction hence increase intangibility. Customer has to choose whether to buy the product displayed in the web or choose for the other product elsewhere. The art of interaction increases ownership and customer brand loyal to a certain product.It can be highly demanding on the web owners as it requires straight content creation, edited, approved and published comments must be responded to and sites and pages must be maintained every time. This requires manpower which is effective and can tenderly respond to the customer needs.Furthermore, the use of ICT can create class es as it saves the strong and loses the weak. It is the stronger who can manage to pay for the services and be able to access the ICT marketing hence the center of attention and lower class customers who cannot access the web pages are exonerated.Impact of ICT in Traditional Marketing FunctionsThe two types of marketing are geared towards obtaining maximum marketing results with customer satisfaction as a major objective. Marketing being a collective process where individuals can exchange goods or services based on their needs and wants, the marketing mix principle of the product, price, place and promotion is used. (10) Philip Kotler, 2003, Marketing Management. However, each one is useful depending on the desired objective, population and curiously the marketing mix the community has.ICT maintains a database of information for record purpose, analysis, research and production of management reports is enhanced for decision making, physical distribution is enhanced through fleet t racking systems, warehouse stock monitoring tools, distribution monitoring and controls, promotion research, etc. the traditional marketing has also database depending on the retail and selling of the product for the warehouse to retail outlets, advertising and customer responses to the advertised product.Customers in the ICT marketing cannot experience the quality and size of the product by just visual perception it on the website in the same way as seeing the product in a physical terminal. The attitude of not being able to reach and sprightliness the product physically, can create doubts for the customer and have an effect on his/her purchasing decision.11 (Philip Kotler) whereas in the traditional marketing product is tangible for the customer to touch, view and savor.When it comes to a range of products offered through net compared to physical inventorys used in the traditional marketing, there is an advantage of hypothesis for a company to offer a wide range of products on their website.12 The issues that can appear here are cost and space for inventory and neckcloth space itself, where there is a connection between cost and space in the traditional marketing.The issue of customer service and how it can reach the customer has some impact on both marketing modes. It is more difficult to provide customer service through net profit compared to face to face contact when the customer visits the physical store or a selling point. The customer can get a quick response and reaction from the staff when getting a service in the physical store, where as through meshing the customer is dealing with a so called fixed service. And even though there might be possibility for communicating through e-mail or support chat function, the response and communication of service will not be as personal and quick as it could be when communicating face to face.One issue that can affect the customers choice of purchase is the warranty of the good. This gives comfort to cus tomers, both in traditional marketing and Internet marketing but most importantly it gives the secure feeling to those purchasing online. The customer that cannot see and touch the product when purchasing it would feel more secure knowing that there is a warranty on the product and this would make the choice of purchase easier and less risky.The pricing of a product can be based on the costs of its process in reaching the market. When a company does Internet marketing it has a bigger fortune to save costs and therefore a bigger possibility to have lower prices on a particular product. The traditional marketing has more cost implications as one of the reasons for this is the cost of space for keeping the products than the cheap way of communication through internet by e-mail.When marketing through Internet, the competition is very tough with the effect in the pricing setup. The competitors are a click away when a potential customer is searching for information on the Internet. Since payments for purchase through Internet are done by credit card mostly, there can be some security issues that create problems. For example a customer would feel more secure paying in the physical store where they can have more control over the payment process whereas purchasing online is by taking a risk when giving the credit card details.In traditional marketing, companies have the opportunities to decorate the stores in order to create a specific atmosphere that can attract customers. Some attractive tools to create that atmosphere can be music, colors, tea, coffee etc, but through Internet marketing it is almost impossible to create a real sensation since a website is just a virtual image. Even though many of the websites accent to create an atmosphere by adding the same tools for attraction, they cannot create as real experience as can be created in the physical store.The atmosphere of the store is mentioned to be very important for sales of the products. For example if you s ee an unorganized store just filled up with some clothes you hardly feel tempted to go in and look for anything. The way the store is decorated gives a message about the company and its style. When one thinks about this, one can interpret the importance of the physical existence of the store. Think for example how the company could offer the same atmosphere through the website. But in the end the experience of stepping into the store is different than clicking on computer when shopping.Internet helps companies to be reachable at any time, regardless of openings hours that physical stores require. Also the possibility for the customers to reach the store stead online and the range of customers that can do that is much wider compared to the physical location of the store.When it comes to promotion, one thing which is clear is the difference between the communication through traditional and Internet is the speed. Speed of getting the message of advertisement, news or any type of info rmation through to customers is very quick through Internet. This is a very important issue in the competitive world of business.Another difference between promotion by Internet and promotion by traditional ways is the potency of the marketing message the marketer wants to communicate with the customers. In traditional manner, the message would receive attention during a limited amount of time, for example as it is aeriform on TV or sent out as paper advertising, whereas on the Internet, the message to the customers can exist constantly on the companys website.Through a website, a company can present itself in many ways where the customer can study different aspects of the company and get to know it well where as this is not possible in the same way through traditional tools for promotion. For example the complexity of wide range of information cannot be easily fitted into a magazine advertising or TV commercial etc. The tools for traditional promotion can be used mainly in commu nicating the message shortly and consistently.There is also a burden of maintaining a website or online commercials that consume time, resources, technology, skills and money will be mostly used. But this should be weighted out by the accessibility and opportunity they provide. The traditional marketing but requires the selling channel which can be physically find and maintained. like a shot a large group of consumers have the problem of time but have the money to spend therefore it can be easier for them to shop online and saving time when spending. The image, speed, design and generally every aspect of the website of a company is very important.5.0. Prospects and Challenges of the changing roles for future marketing5.1. Prospects for future MarketingAs it was discussed earlier, marketing is largely affected by societal forces which then affect marketing behaviors and opportunities. Recent approaches in marketing with a focus on the customer, business marketing or industrial mark eting with focus on an organization or institution and social marketing with focus on benefits to society, have creates new forms of marketing such as the internet marketing or more generally e-marketing, online marketing, search engine marketing, or desktop advertising. This marketing attempts to perfect the segmentation strategy used in traditional marketing.It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing. Internet marketing is sometimes considered to be wide in scope, because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.Technological advancements can lessen barriers between countries and regions. By using webs, firms can quickly dispatch information from one country to another without much restriction. Prior to the mass usage of the Internet, such transfers of information would have taken longer to send, especially if done via snail mail (postal mail) , telex, etc. The advancement in technology provides companies with a new tool for direct marketing and advertising that may be cost effective and provide maximum delivery to targeted customers.Recently, there has been a large emphasis on data analysis. Data can be mined from various sources such as online forms, mobile phone applications and more recently, social media. Marketers can collect fuller and richer information about markets, customers, prospects and even competitors.Internet marketing makes the market reachable at anytime regardless of the time and opening hours restrictions that the physical store may require. Shopping of product and services can be done on line and selling transactions is concluded within a short time. It saves time to attend and trim back on one item. Product or service can be represented in different designs and quickly utilized when viewed under the internet. During this time of globalization, the technological advancement has overtaken all other m eans of life so do the market atmosphere.With Internet, marketers have a great opportunity to offer sales promotions such as competitions or price reductions to those who visit the companys website. This can encourage the customers to visit that website again and this way of interacting with the customers provides the means for the company to build a long term relationship with their customers.Internet is a new medium for public relations and it offers companies the opportunity to publish the news directly while in traditional marketing they would wait for periodical publications or brochures. They can use Blogs, Podcasts/ Internet radio shows, online newsrooms and media kits.5.2. Challenges for the changing roles for future marketingLegal issues and specific Internet legislation are vitally important and online marketers should fully be aware of the law wherever they trade whether it is within their own national boundaries, or inside an economic trading bloc such as the European Un ion or in other nation states. Time, money, litigation and public relations damage can be avoided by being familiar with the relevant legislation and applying to the organisations both in the public and private sector.The problems associated with the Internet that marketers must understand and respond to such as customer resistance to change, especially older and disadvantaged people public concerns over privacy issues, such as SPAM and chat-rooms, lingering security doubts over fraud and phishing (hackers) and network security and stability (worms).Lack of trust with unknown virtual traders, the Internets sensory boundaries limiting of senses like taste and touch which influence buyer decisions, limited web access for low-income groups and those in rural areas, continued high costs of broadband connections deterring high speed take up, social impact of the Internet such as debts generated from online gambling.Poor levels of online customer service and fulfillment, technology gap be tween users and providers, complexities of cross-border trading, failure to provide an exciting and reliable online shopping experience.CONCLUSIONIt has been observed that, ICT has played a significant role in changing the marketing functions in the market. Many of the consulted sources such as internet sites, books, marketing thesis and journals, company marketers who were interviewed, made a reference to the changes which occurred in the community which automatically necessitated the dimension of the type of marketing marketers might use.The future trends of marketing include not only the economy but of communication with brandy of the products or service to measure result and brandy awareness. Traditional marketing takes a little more trust that the impact of your efforts is constituent your bottom line. With Internet marketing you can see real facts and every detail that leads to reaching the goals and allows making decision based on facts while the traditional way may face som e difficulties when required to show data that leads to achieving the goals. However, the best way to really know how effective your marketing approach is to see exactly what the audience is responding. Internet marketing allows studying every detail about the audience in real time.Although Internet Marketing is better at reaching the targeted audience, the traditional marketing is known for its reach to a mass audience. There are ways that traditional marketing can target certain demographics depending on a television channel or show, radio station genre or industry magazine. However, traditional marketing will never be able to target as precisely as Internet marketing. With Internet marketing one can target even the smallest audience based on a variety of things.Internet marketing provides better word-of-mouth as an effective marketing. The fact that social media allows people to build a community and let others spread positive feedback about the product or service. People will no rmally trust word-of-mouth much more than traditional ads that tries to convince you about the benefits of a product or service. These will emphasis on the tactics that are working and eliminate anything that is not effective. Traditional marketing develops a outpouring and then hopes that it will work. This makes it difficult for traditional agencies to test new ideas or even look into all of the details to determine the effectiveness of a campaign.More companies are now moving away from traditional marketing towards Internet marketing. Companies are shifting money from traditional marketing to Internet marketing because Internet marketing is a more effective way to show proven results.Moreover, provision of valuable information to people creates a positive impression which helped in creating marketing. It also helps in reaching people who may not have any pre-existing interest or knowledge of your company. Despite the fact that education and sensitize on the advantages of ICT use in marketing is vital, the issues of internet security, privacy and international trading laws should also be emphasized.Despite the development of the internet traditional marketing strategies are still proven to be highly effective when carried out in the right way. Nowadays are hundreds of other traditional marketing methods that people still use to market their business everyday and they do work, but due to the living standards we have today, response to these methods is quietly low.

Counselling Psychotherapy Theories Applied | Case Study

Counselling Psychotherapy Theories Applied Case exactCase Study Vignette IIBella. H. T. LamTheories Systems in Counselling PsychotherapyMy knob Scott, who is a 19 years old male, yield lost his perplex for club months beca persona of the lung chiffoniercer. The major problem revealed by his mum was he had be recognise quite and stayed distant when he is at home. During the previous sessions, he was just looking down(prenominal) and fidgeting with his figures. Brief answers are always appeared when I am anticipateing some open questions. However, he thought he need help and agreed to have change when I told to close the session.To begin with, I may comparable to analyze some of his behaviors so as to develop an effective section for him. From his mother, I knew that he has become quite and aloof after his father died this maybe one of the action, which he was trying to avoid his original feeling. Also, it big businessman have a chance that Scoff does not know how to co pe with his own feeling somewhat his fathers death. Moreover, in surrounded by our conversation he unremarkably gives me brief answers or some convictions remains silent in account to the mistrust of people or some efficiency blockage suggested by Gestalt, this cancelled out he does not want to answer question, sharing his feeling or he does not know how to answer. Without meat contact and fidgeting finger were as well as the gestures related to his mistrust or lose of love and belongingness needs. Therefore, in the coming session I hope to build a trust-worthy relationship with Scott so as to allow him to administer the real feeling with me. Furthermore, helping Scott to face, distill, assured and cope with his feeling are as well as my targets.Progressive Muscle RelaxationI would train the progressive ponderosity relaxation to st finesse with the counselling session. As Scott mentioned that he got headlandache sometimes since his father was died on the previous sessi on. I esteem temp headache was one of the psychosomatic symptom. The process of relaxing muscle and mental tension in the progressive muscle relaxation may help client to cope with chronic pain and the frequency of migraine attacks which is related to the stress or anxiety.(Ferguson Sgambati , 2008) Despite, Scott does not feel stress or anxiety, he behaves silent and aloof when he is at home ability in account to his stress or anxiety.In the section, I may give instructions to Scott to teach him relax. Then, ask Scott to breathe deeply and regularly so as to relax his muscle. Try to feel the muscle when they are tensioned. Then he would asked to relax his muscle from the head then neck and shoulder to the back until the lower limbs. During the time of relaxation he is asked to try getting rid of the mental problem and feel the job between relax mode and tension mode. He could learn to become relax if he keep practicing this action daily. And this would become the habitual behav ior in his daily life. Progressive muscle relaxation could be use with any other admission easily and can practice daily by the client. This capability help Scott to learn how to relax and improve his daily living when he is feeling stress or anxiety. This practice not only relaxing his muscle but besides his mental. ( Davis,1980) communicatory Art TherapyThe contiguous stage I would like to use verbaliseive art therapy so as to help Scott to express his feeling. Since Scott can only answer brief answer when I asked open question I suggest that he did not know how to express his owns subject verbally or it might because he did not aware his owns problems so he cannot express himself when I am asking him questions. While expressive art therapy is found by Natalie Rogers, it uses various artistic forms, for example, creating movement, writing a journal, playing music as a media to help people to express his perception. N, Roger explained that This is a multimodal approach integ rating mind, body, emotion and inner spiritual resources.(N, Rogers, 1993,) Thereby, expressive art therapy let people to look at its unconscious mind mind and express some unbeknown(predicate) or new information. This is also a self-discovery and healing process. (N, Rogers, 1993)This may allowed Scott to express his emotion in order to have more understanding about his unconscious mind.In this section, I would prepare some percussion instruments to Scott, allowing him to express his feeling by music improvisation. I would ask him to think of some scenarios and try to use different instruments to represent or reflect that scenario. This may help him to aware and express his emotion himself and give me further information about his emotion. I think this is a suitable way for Scott as he did not answer a open question easily, using a different way like playing music maybe give him another way to express himself. Nevertheless, Person-Centered therapy is the key features of Expressiv e Art therapy while they are also emphasis the relationships between the client and therapist. (N, Rogers, 1993) Therefore, I would like to build a trust -worthy relationship with my client using the knowledge of Person-centered therapy before I started the Expressive Art Therapy.Person-Centred Therapy another(prenominal) than not knowing how to express his own emotion, Scott answering question in a very brief way might also because he does not want to share his real feeling. According to the Carl Rogers Person-centered Therapy, relationship between client and therapist was very significant for the treatment. As if the clients feel that his feelings are soundless by the counselor might support the clients desire to change. (Roger, 1961) The Person-centered Therapy suggested the three main ways to develop a good relationships with the client. Including Congruence, Unconditional Positive Regard and sympathetic Understanding. (Cain, 2010 ) Being congruence means that the therapist sh ould express truly with his emotion, attitudes, thoughts when they are interacting with the client. Providing unconditional positive regard means is caring the client as a true person, while the caring without any criteria or judgments. (Koldon, Klein, Wang, Austin,2011) According to Rogerss (1961) research, the more caring the clients got, the more success of the therapy would be. While empathic understanding is to share the subjective view by the experiences that the clients mentioned. subsequently this Scott can identify his own goal by himself.So as to provide these three conditions, I would like to chat with Scott with more caring, sometimes give some restatements of what he just said to show my empathic understanding, express my true feeling and attitude when we are chatting. Also, giving a sense to him that I would support him no matter what he decide or think. After this kind of interaction I might build a better or trust-worthy relationship with Scott and give the love and belongingness needs that enable him to share his real feeling to me and he will tell me more rather than just answer me a short answer or refuses to answer me. Moreover, the rarely eye contact with counselor may deal to his un caoutchoucty feeling. During this Personal centered therapy, I would provide him a safe environment which can let him feel safe and willing to have eye contact with other and less fidgeting. The final aim of this treatment is to allow him to express himself, trust himself by providing him concern and care, I could act as a facilitator to allow him to be independent and integration which leads him able to cope with his lifes issue like the dilemma of his fathers death. In addition, this therapy is suitable for people who is open and pay back for change since Scott agree to see the counselor and admitted he need helps reflect that he is ready and open to have some changes.(Corey, 2013) However, Person-centered therapy was an unstructured therapy which is diffi cult to estimate the duration needs for this treatment. The only way is to recognize how the clients know about himself and helping him to come up with his own plan. Therefore I would like to spend more time in this treatment before moving to the next part.Gestalt TherapyThe next treatment I would like to use is the Gestalt therapy. Although we have used the Expressive Art therapy so as to bring up Scott awareness to himself, it might not enough because the art therapy more focuses on expressing the emotion and feeling. To further bring up his awareness of his own feeling I would like to service him to attain greater awareness which includes knowing the environment, oneself also make contact with their awareness by using the Gestalt therapy.(Ploster Ploster, 1973) Apart from expressing his emotion, aware and face his own emotion is also my concern. In Gestalt therapy, it mainly focuses on where the cleverness used or blocked, the here and now which allow client to fully experience the now also the unfinished business which the figure is lined inside the ground and not completely solved and come with some unexpressed feeling.(Ploster, 1973) While blocking energy is another form of defense behavior suggested by Gestalt. In Scott cases, looking away from counselor when they are chatting, mention only a few is also the behavior of blocking energy. (Corey, 2013)When Scott staying at home quietly and aloof are examples of that he cannot express his own feeling and cause unfinished business. His father has died for nine months but he changed his behavior started from his father death to now that represent Scott is still struggling with the past experiences as Gestalt therapist recognized that the past would come to the presents moment is usually the lack of completion of the past experience.(Corey, 2013 )While in this treatment I would encourage Scott to experiences his own blocking energy gesture and allow him to know what is he struggling and accept it. Also try ing to bring his feeling from the past to present and know that he can make a change of situation. I would choose the Reversal exercise and Exaggeration exercise for Scott. For reversal exercise, I would ask him try to look at me and stop fidgeting with his figure for a minute when we are chatting, to let him to accept what he is doing. After that, I would ask him to stay silent for longer time which to exaggerate his behavior. (Feder Frew, 2008) From this behavior he can try to interpret his inner feeling when he is keeping silent. The gestalt therapy have much explanation about the importance humans gesture and language which would be suitable for Scott which have more gesture and less words to aware his feeling via body languages. remainderIn this session there might be used four treatment, The progressive muscle relaxation, Person-centred therapy, Expressive art therapy and the Gestalt therapy. The progressive muscle relaxation might want to help the client improve his psychos omatic illness like headache. While the person-centred therapy is aim at building a trust-worthy relationship with the client in order to let him to share me more with his owns emotion and my caring may let him to identify his own goal and the willing of changes. Expressive art therapy may like to cope with his difficulties of expressing his own feeling when I am asking some open question. Furthermore, the gestalt therapy would like to help client to aware with his gesture like refuse having eye contact with other so as to relate his gesture to his feeling and let him to pay attention to.ReferencesCain, D. (2010). Person-centered psychotherapies. Washington, DC American Psychological Association.Corey, G. (2013). Theory and practice of counseling and psychotherapy (9th ed.). Belmont, CA Cengage.Davis, J. (1980). Progressive Muscle Relaxation. In The effects of progressive muscle relaxation upon eupneic and anxiety in patients with chronic obstructive pulmonary disease. Madison Univ ersity of Wisconsin.Feder, B., Frew, J. (Eds.).(2008).Beyond the hot seat revisited Gestalt approaches to group. New Orleans Gestalt institute Press.Ferguson, K.E., Sgambati, R. E. (2008) Relaxation. In W.ODonohue J.E.Fisher (Eds.), Cognitive behavior therapy Applying empirically supported techniques in your practice(2nd ed.,pp.434-444). Hoboken, NJ Wiley.Koldon,G.G., Klein, M. H.,Wang, C., Austin, S.B.(2011). Congruence/genuineness. In J.C. Norcross (Ed.), Psychotherapy relationships that work Evidence-based responsiveness (2nd ed., pp. 187-202). New York Oxford University Press.Polster,E., Polster, M. (1973). Gestalt therapy integrated Contours of theory and practice. New York Brunner/Mazel.Rogers, C. (1961). A therapists view of psychotherapy. In On becoming a person. Boston Houghton Mifflin.Rogers, N. (1993). The creative connection. In The creative connection Expressive arts as healing. Palo Alto, Calif. Science Behavior Books.

The Functions of Beta Carotene

The Functions of Beta CaroteneUnlike supplements, foods rich in beta-carotene seat no lung crabby person seek. Synthetic beta-carotene supplements abide been found to increase the risk of both colorectal and lung cancer in foragers, especially those who as well plight alcohol. A study published by an international team in the January 2004 issue of Cancer Epidemiology Biomarkers and Prevention indicates that beta-carotene consumed as part of whole foods has no much(prenominal) negatively charged effects. This study, which pooled data from seven large cohort studies running between 7 and 16 years and involving a subject population of 399,765 participants in labor union the States and Europe, found that beta-carotene from foods was non associated with some(prenominal) increased risk of lung cancer among current smokers or non-smokers. Other carotenoids in foods (lutein, zeaxanthin and lycopene) were similarly found to have no connectedness with lung cancer risk. (February 26, 2004)Food sources of beta-carotene include sweet potatoes, carrots, kale, spinach, white turnip greens, winter squash, collard greens, cilantro and fresh thyme. To maximize the avail strength of the carotenoids in the foods listed above, the foods should be eaten raw or peeved lightly.For serving size for specific foods, see Nutrient Rating Chart below at the bottom of this page.Content (Jump to)DescriptionFunctionDeficiency Symptoms toxicity SymptomsCooking, storage and processingFactors that affect functionDrug-nutrient interactionNutrient interactionHealth chassissSupplementsFood SourcesRecommendationsDescriptionWhat is beta-carotene?Beta-carotene is probably the most well known of the carotenoids, a phytonutrients family that represents of the integrity most widespread groups of naturally occurring pigments. It is one of the most abundant carotenoids in the North American diet as well as one of approximately 50 carotenoids known as provitamin Acompounds, able to be conve rted in the body into retinol, an busy form of vitamin A.While beta-carotene produces colors in the orange tree and yellow range, beta-carotene rich foods whitethorn be otherwise colors besides from these two. That is because other phytonutrients pigments blend together with the beta-carotene to give the plant food its unique penetrate that, in addition to orange or yellow, could be other colors including pink, red or white.How it FunctionsWhat argon the functions of beta-carotene?Preventing Vitamin A DeficiencyUntil late in the twentieth Century, the functions of carotenoids, including beta-carotene, were discussed only in terms of their potential vitamin A activity. Beta-carotene is one of approximately 50 carotenoids of the known 600, that are called provitamin A compounds because the body can convert them into retinol, an active form of vitamin A.As a result, foods that contain beta-carotene can help prevent vitamin A deficiency. In addition to alpha-carotene and beta-cryptox anthin, beta-carotene is among the most commonly consumed provitamin A carotenoids in the North American diet.Antioxidant Immune-Enhancing ActivityIn recent years, carotenoids including beta-carotene have received a tremendous amount of attention as potential anti-cancer and anti-aging compounds. Beta-carotene is a powerful antioxidant, protect the cells of the body from revile caused by free radicals. It is also one of the carotenoids believed to enhance the function of the immune system.Promoting Proper Cell CommunicationIn addition to their antioxidant and immune-enhancing activity, carotenoids including beta-carotene have shown the ability to stimulate cell to cell communication. Researchers now believe that poor communication between cells may be one of the causes of the overgrowth of cells, a condition which eventually leads to cancer. By promoting proper communication between cells, carotenoids may play a role in cancer prevention.Supporting Reproductive HealthIt is also be lieved that beta-carotene may participate in female reproduction. Although its exact function in female reproduction has not yet been identified, it is known that the corpus luteum has the highest concentration of beta-carotene of any organ in the body, suggesting that this nutrient plays an important role in reproductive processes.Deficiency SymptomsWhat are deficiency symptoms for beta-carotene?A low dietary intake of carotenoids such as beta-carotene is not known to directly cause any diseases or wellness conditions, at least in the short term. However, if your intake of vitamin A is also low, a dietary deficiency of beta-carotene and/or other provitamin A carotenoids can cause the symptoms associated with vitamin A deficiency.In addition, long-term inadequate intake of carotenoids is associated with degenerative disease, including flavour disease and various cancers. One important mechanism for this carotenoid-disease relationship appears to be free radicals. Research indicate s that diets low in beta-carotene and carotenoids can increase the bodys susceptibility to damage from free radicals. As a result, over the long term, beta-carotene deficient diets may increase tissue damage from free radical activity, and increase risk of chronic diseases like heart disease and cancers.Toxicity SymptomsWhat are toxicity symptoms for beta-carotene?A tell-tale sign of excessive consumption of beta-carotene is a yellowish discoloration of the skin, most lots occurring in the palms of the hands and soles of the feet. This condition is called carotenodermia, and is reversible and harmless.High intake of carotenoid-containing foods or supplements is not associated with any toxic side effects. As a result, the Institute of medicinal drug at the National Academy of Sciences did not establish a Tolerable Upper Intake Level (UL) for carotenoids when it reviewed these compounds in 2000.However, the results of two research studies indicate that those who smoke heavily and dr ink alcohol regularly, may increase their chance of developing lung cancer and/or heart disease if they take beta-carotene supplements in amounts greater than 20-30 milligrams per day. jar of Cooking, Storage and ProcessingHow do cooking, storage, or processing affect beta-carotene?In certain cases, cooking can improve the availability of carotenoids in foods. Lightly muggy carrots and spinach improves your bodys ability to absorb carotenoids in these foods.It is important to note, however, that in most cases, prolonged cooking of vegetables decreases the availability of carotenoids by changing the shape of the carotenoid from its natural trans-configuration to a cis-configuration. For example, fresh carrots contain 100% all-trans beta-carotene, while canned carrots contain only 73% all-trans beta-carotene.Factors that Affect FunctionWhat factors might contribute to a deficiency of beta-carotene?Carotenoids are fat-soluble substances, and as such require the presence of dietary fat for proper absorption through the digestive tract. Consequently, your carotenoid status may be impaired by a diet that is extremely low in fat or if you have a medical condition that causes a reduction in the ability to absorb dietary fat such as pancreatic enzyme deficiency, Crohns disease, celiac sprue, cystic fibrosis, surgical removal of part or all of the stomach, gall vesica disease, and liver disease.Due to low consumption of fruits and vegetables, many adolescents and young adults do not take in enough beta-carotene. In addition, if you smoke cigarettes and/or drink alcohol, you may have lower than normal blood levels of beta-carotene. Statistically speaking, smokers and drinkers eat fewer foods that contain carotenoids such as beta-carotene. Also, researchers suspect that cigarette smoke destroys carotenoids. However, if you do smoke or drink, use carotenoid supplements with caution (see Toxicity section).Drug-Nutrient InteractionsWhat medications affect beta-carotene?The cholesterol-lowering medications referred to as bile acid sequestrants (Cholestyramine, Colestipol, and Colestid) lower blood levels of carotenoids. In addition, margarines enriched with plant sterols such as Benecol and Take Control, may decrease the absorption of carotenoids. Olestra, a fat substitute added to snack foods, may also decrease the absorption of carotenoids.Nutrient InteractionsHow do other nutrients interact with beta-carotene?Beta-carotene supplements reduce blood levels of lutein while they may also increase blood levels of beta-cryptoxanthin.Supplementing your diet with pectin may decrease the absorption of carotenoids.Health ConditionsCarotenoids may play a role in the prevention of the following health conditionsAcquired Immunodeficiency Syndrome (AIDS)Age-related macular degenerationAngina pectorisAsthmaCataractsCervical cancerCervical dysplasiaChlamydial contagious diseaseHeart diseaseLaryngeal cancer (cancer of the larynx)Lung cancerMale and female infertil ityOsteoarthritisPhotosensitivityPneumoniaProstate cancerRheumatoid arthritisSkin cancerVaginal candidiasisForm in Dietary SupplementsWhat forms of beta-carotene are found in dietary supplements?In dietary supplements, beta-carotene is available as synthetic all-trans beta-carotene, beta- and alpha-carotene from the alga Dunaliella, and mixed carotenes from palm oil.It is important to note, however, that, due to the inconsistent results from research studies aimed at evaluating the health benefits of beta-carotene supplements, the National Academy of Sciences cautions against taking high dose carotenoid supplements, except as a method for preventing vitamin A deficiency.Food SourcesWhat foods provide beta-carotene?Beta-carotene can be found in concentrated amounts in a variety of foods including sweet potatoes, carrots, kale, spinach, turnip greens, winter squash, collard greens, cilantro, fresh thyme, cantaloupe, romaine lettuce and broccoli.Food Source Analysis not Available for t his NutrientPublic Health RecommendationsWhat are current public health recommendations for beta-carotene and carotenoids?To date, no recommended dietary intake levels have been established for carotenoids. In an effort to set such recommendations, the Institute of Medicine at the National Academy of Sciences reviewed the be scientific research on carotenoids in 2000.Despite the large body of population-based research that links high consumption of foods containing beta-carotene and other carotenoids with a reduced risk of several chronic diseases, the Institute of Medicine concluded that this evidence was not strong enough to support a required carotenoid intake level because it is not yet known if the health benefits associated with carotenoid-containing foods are due to the carotenoids or to some other substance in the food.However, the National Academy of Sciences supports the recommendations of various health agencies, which gain ground individuals to consume five or more ser vings of fruits and vegetable every day. This level of intake of fruits and vegetables provides approximately three to six milligrams of beta-carotene.

Cheating in School Versus Cheating in the Real World :: Business

Cheating in School Versus Cheating in the Real World Cheating has been a study concern for institutions of higher learning. Institutions fear cheating because of the reputation dishonest people will establish for that institution. After a learner has learned s of all timeal in(predicate) ways to cheat and not be caught, is he or she more likely to employ the same tactics in his or her workplace? The student will use those tactics, but in the real world, such acts are not called cheating tactics, but business strategy. Several years ago, Clemson University was approached by a perspective employer. A business man visited the school and announced that the company wanted to hire some new staff members. In order to be more selective of the persons to get called in for interviews, the man announced an online exam that the students must take. Depending on the results, the company would then get in touch with the individuals. unity student that is v ery interested considers his options. He could choose to take the exam using his real name and receive a performance grade ground on his knowledge of the tough material the exam would hire. Or, his second option use a false identity, get the questions, go out to reliable sources and ask for answers, and then post answers to the exam under his real name. The student opted for the second option. He got the test questions, went to professors, searched online, and found as many of the answers as he could. He posted his answers. Within a week, the company representative called the student in for an interview. The first statement out of the interviewers mouth No one has ever scored that high on our online test. The next How did you do it? The students response began with honestly and he unveiled his unique plan to succeed on the test. The interviewer was ball over no one had ever admitted to cheating on the online test before. A job was offered.

Solar Powered Housing Essays -- Energy Pollution Essays

Solar Powered HousingWith the increasing cypher consumption rank and increasing pollution rates as a result, it is important for our friendship to focus on cleaner, more renewable efficiency sources. Because accommodateholds are a major consumer of energy throughout the world, families could loan greatly to the use of renewable energy sources through the use of solar home systems. If more and more people agree to the use of solar home systems, our fogey fuel consumption rates will drop and we will notice profound improvements throughout our environment. This essay will discuss various topics that are necessary in order to transform the function of a solar home system.First, for a solar home system to function effectively, one must first reduce the amount of energy consumed within the house. This can either be achieved through efficient house design or through efficient energy consumption. Efficient design features overwhelm proper sealing of windows, doors, and cracks, proper insulation, proper window design for passive heating, proper air infiltration, and the use of proper materials for heat absorption. By designing your house efficiently, you greatly reduce the amount of energy consumed and therefore reduce the cost and size of your solar home system.Efficient energy consumption is also passing important when using a solar home system. Energy consumption can be greatly reduced by such acts as buy efficient appliances, keeping doors and windows closed to reduce heat loss, turning off lights and appliances when they are not needed, and turning down A/C levels. These acts also contribute greatly to a reduction in the size and cost of your solar home system. The basic idea behind solar home systems is th... ...reducing the use of fossil fuels while still meeting their energy needs, should definitely consider the use of an SHS in their home. Works CitedAbout Photovoltaics. 25 October 2002. U.S. Department of Energy. .Advanced Energy Group . 1999-2002.